Summer Surprises can be described
as The Summer Capital of Fun.
In Dubai, Summer heralds a special
time for children, it's when Dubai
Summer Surprises kick off, bringing
color, excitement and above all,
loads of surprises to the city.
was launched in the summer of
June 1998 as yet another pioneering
initiative from the Government
of Dubai to boost tourism and
shopping in Dubai, with the long-term
objective of turning Dubai into
a year-round tourism destination.
it has evolved into a yearly event
which children from all over the
world eagerly look forward to.
For ten whole weeks there's never
a dull moment for kids, which
is the main concern of DSS, since
the year it was launched.
Summer Surprises had a clear mandate
to energize trade and tourism
during the relatively lean summer
months by drawing vacationing
families to hotels, shopping malls,
entertainment centers and other
it unfolds weekly surprises from
June to August under different
themes, with the involvement of
different Government departments
and the support of Key Sponsors
and other companies from the private
malls, under the umbrella of the
Dubai Shopping Malls Group (DSMG),
become hubs of entertainment,
providing shows and hosting key
events of the different surprises.
On the other hand, hotels and
hotel apartments offer a variety
of discounted packages, enabling
families to have a cost-effective,
fun filled holiday.