Established in January 1997, the DTCM has two main areas of responsibility.
The first of these includes all the functions of the former Dubai
Commerce and Tourism Promotion Board (DCTPB), which had been in
existence since 1989 and concentrated on the international promotion
of Dubai’s commerce and tourism interests. The DTCM’s
second main area of responsibility is as the principal authority
for the planning, supervision and development of the tourism sector
in the emirate.
Underlining
the importance attached to tourism development at the highest
level, the DTCM’s Chairman is His Highness General Sheikh
Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and UAE
Minister of Defence. Its Director-General is Khalid A. bin Sulayem.
As part of
its marketing role, the DTCM plans and implements an integrated
programme of international promotions and publicity activities.
This programme includes exhibition participation, marketing visits,
presentations and roadshows, familiarisation and assisted visits,
advertising brochure production and distribution, media relations
and enquiry information services.
In addition
to its head office in Dubai, the DTCM has 14 overseas offices.
They are located in Philadelphia (covering North America —
East and Central), Los Angeles (North America — West Coast),
London (the UK and Ireland), Paris (France), Frankfurt (Germany),
Stockholm (Scandinavia), Milan (Italy), Moscow (the Russian Federation,
CIS and Baltic States), Nairobi (East Africa), Johannesburg (South
Africa), Mumbai (India), Hong Kong (Far East), Tokyo (Japan) and
Sydney (Australia and New Zealand).
In assuming
its administrative responsibilities within Dubai, the DTCM has
now taken over the licensing of hotels, hotel apartments, tour
operators, tourist transport companies and travel agents. Its
supervisory role also covers all touristic, archaeological and
heritage sites, tourism conferences and exhibitions, the operation
of tourist information services and the organisation and licensing
of tour guides.
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